NEED OF THE HOUR.. SUSTAINABILITY.

Sustainable fashion is nothing new. What’s new are the unsustainable practices that define the industry. Fast fashion has only emerged in the past few decades, with the brands driving down prices, exploiting workers, and contributing to the climate emergency. Many people now toss out barely-worn garments, and they’re shopping new looks daily on hyper-fast eCommerce platforms.

UPKIND is pushing the industry to rethink that entire business model. A marketing executive and entrepreneur who has quickly risen from relative obscurity to be on the forefront of the industry’s most urgent issues.

Yashika Gahlot- “The latest fashion trend isn’t a seasonal color or a must-have style: It’s the concept of sustainable fashion and ethical clothing. Between the processes to make clothing and the waste when it gets tossed”